Posted by: outandequal | March 30, 2012

Out & Equal Town Call, March 2012 – Leveraging LGBT Marketing Data to Build Your Business Case

Out & Equal’s Training Department host a free monthly webinar Town Call on a current LGBT topic. These calls cover a wide range of topic and are also based on feedback we receive from our webinar participants. You can find the past Town Calls and register for upcoming Town Calls here. Each month we will post links to Town Call recordings here once they are done for you to use as a resource and to give you the opportunity to lend your voice to the conversations.

Leveraging LGBT Marketing Data to Build Your Business Case!

Thursday, March 29 2012 – 12 pm Pacific Time
1 pm Mountain | 2 pm Central | 3 pm Eastern

Why is it so important to understand the LGBT community?  It’s a simple case of economics!  Research data is showing that the LGBT consumers are latest emerging market and that companies are looking at their growing disposable income, brand loyalty and product needs as they grow their marketing efforts. What does your web site look like in terms of LGBT visibility and how can you leverage image and content to attract LGBT consumers and employees. This call will bring together the best practices and current data regarding marketing. Finding out how to reach out in marketing means the company needs to understand the workplace and climate for their LGBT employees if they are going to credible advertisers in the LGBT community. Using these lessons learned, you can start a new program or grow an existing program and make a difference for LGBT workplace equality. Join us with your experiences and ideas!

Download the presentation slides [pdf]

Part 1: Watch our podcast!

Download the audio recording [mp3]

Part 2: Watch our podcast!

Download the recording [mp3]

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